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LifePolicies-Help Independent agency
Mon–Fri, 9:00am–5:00pm ET (833) 214-7788
A grandfather, his daughter and her baby son sitting together on a sofa at home.

Licensed agents · licence number given on every call

Life insurance, explained before it is sold to you

Start with your age

Term, whole life & IUL · question 1 of 7 · nothing is purchased here

Term, whole life and indexed universal life — what each one costs, which parts are guaranteed, and which is worth your money. A licensed agent prices it and tells you when the answer is none of them.

See My Options
Speak With an Agent

Lines are staffed Mon–Fri, 9:00am–5:00pm ET. Call and leave a time, or send the assessment.

  • Independent life⁠-⁠insurance agency
  • Name and licence number given on every call
  • We will tell you if IUL is the wrong fit
The agent who takes your call

Every call opens with the agent’s full name and resident licence number, before anything is asked of you. Write it down. You can check it against your state’s department of insurance or the National Insurance Producer Registry — we will tell you where to look, and we will wait while you do.

Carriers we can place business with
  • Transamerica
  • Mutual of Omaha
  • Americo
  • Liberty Bankers
  • Royal Neighbors of America
  • American Home Life
The review call

What the 20-minute call covers

In the contract and can change

Guaranteed versus non⁠-⁠guaranteed, side by side

We separate the two before anything else. The guaranteed column shows contractual minimums and maximum charges. The non-guaranteed column shows current assumptions the carrier can change. You will see both, in the same conversation.

In the contract and can change

What the policy actually costs

What the carrier takes off each premium, what the insurance itself costs each month, and what it costs to walk away in the early years. These come out whether or not the policy earns an index credit in a given period.

Can change

How index crediting works, conceptually

Floor, cap and participation rate, explained with a labelled educational diagram and no numbers. Index crediting is not direct market participation, and it does not include dividends paid on the underlying stocks.

In the contract and can change

What sustained funding really looks like

How much premium the design needs, for how long, and what happens if you pay less or stop. Underfunding is the most common reason these policies fail, so we test your number against the design, not the other way around.

In the contract

Loans, withdrawals, and their consequences

How each one works, what each does to the death benefit, how loan interest accrues, and how a lapse with an outstanding loan can create a taxable event. No one should buy an IUL without understanding this section.

In the contract and can change

The alternatives, honestly compared

Term, whole life, guaranteed universal life, or keeping the money outside insurance entirely, compared against what you actually want the money to do.

Prefer to hear any of the six on the phone? Call (833) 214-7788.

How index crediting works

Three parts, and only one of them is a promise

Indexed universal life credits interest based on the movement of a market index — it is not invested in the market. Read the drawing below with these three parts in mind.

The dotted outline is how far the index moved. The hatched bar is what your policy was credited. A share of an up move, never more than the cap — and in a down period, nothing credited and nothing subtracted.
How indexed universal life credits interest A conceptual diagram with no figures of any kind. Nine separate, unconnected crediting periods are shown side by side. In each period, a dotted outline represents the movement of a market index, and a hatched bar represents the interest credited to the policy. A solid band labelled Floor runs across the drawing: in the three periods where the index moves down, the dotted outline passes below the band and nothing is credited. A dashed line labelled Cap runs near the top: in two periods the dotted index outline continues above it while the hatched credit stops flat against it. Where the index moves up, the hatched credit reaches only part of the height of the dotted index outline, because a share of the movement is credited rather than all of it. CAP CAN CHANGE PARTICIPATION NOT ALL IS PAID FLOOR IN THE CONTRACT DOWN PERIODS NOTHING CREDITED SUCCESSIVE CREDITING PERIODS →
Floor In the contract
Cap Can change
Participation Only a share is credited
Down periods Nothing credited
Left to right One crediting period after the next

Educational concept — not a projection or guarantee

Floor

A floor, stated in your policy, stops the credit from going below zero in a down period. This is the part that is in the contract, and it is the only solid mass in the drawing above.

Cap

A cap limits the credit in a strong up period. The carrier declares it and can lower it later, down to the guaranteed minimum stated in your contract. Today's cap is not what you are promised.

Participation

Only a share of the index movement is credited, not all of it. Participation rates and spreads are also set by the carrier, and they can change within the limits the contract states.

Index declines are not credited — and policy charges still apply in a zero-credit year.

Rather have an agent walk you through the three of them? Call (833) 214-7788, Mon–Fri, 9:00am–5:00pm ET.

How it works

What happens after you send it

  1. 1

    What the assessment asks

    Six questions about your state, age, objective, funding comfort and timing. No medical exam, no policy numbers, no documents. If you would rather talk it through, call during business hours instead.

  2. 2

    A licensed agent reads it before calling

    Your answers go to an agent licensed in your state. They check which carriers are available to you and what designs are worth discussing, so the call starts with substance instead of a script.

  3. 3

    The review call, 20 to 30 minutes

    The agent walks through cost structure, the guaranteed column, the non-guaranteed column, loan and withdrawal mechanics, and the alternatives. You can ask what happens in the bad scenarios. You should.

  4. Not a contract term 4

    A plain recommendation

    If IUL fits, the agent prepares carrier-approved illustrations showing guaranteed and non-guaranteed values side by side. If term, whole life, or waiting fits better, you will hear that plainly and there is no next step to dodge.

Fit assessment

Start the fit assessment

Six questions, then how to reach you — about two minutes. An agent calls you back for a 20 to 30 minute review: costs, which values are guaranteed, and the alternatives. Policies built for meaningful long-term cash value are commonly funded from roughly $250 to $1,000 or more per month, sustained for many years — if that is not realistic for you, we will say so. Nothing is purchased here.

Question 1 of 6

What is your age range?

Age affects which policy structures and carriers are worth discussing.

What kind of cover are you looking for?

You do not need to know. Choosing wrong here changes nothing — the agent prices whatever actually fits.

What state do you live in?

Agents and carriers are licensed state by state. This decides who can legally advise you and which products exist for you.

What is the main thing you want this policy to do?

Pick the closest one. The agent will get the detail on the call.

What monthly amount would you be comfortable committing long term?

This is not a quote and it does not qualify or disqualify you. It tells the agent which policy structures are realistic to discuss.

Where are you in your decision?

This only affects how quickly we follow up, and how often.

Would you like to speak now or schedule a time?

Business hours are Monday to Friday, 9:00am to 5:00pm ET.

How should the agent reach you?

The time horizon

Funded for decades, on a premium set today

A permanent policy is funded across decades. That is the part worth being honest about before anything else, because a design that cannot be sustained is the most common way these policies fail.

A father sitting on the grass beside a lake, watching his young son hold up a wooden toy aeroplane.
The year it is written Premium is set against your age and health today, and the design assumes you keep funding it.
A grandfather, his daughter and her baby son sitting together on a sofa at home.
Decades of premiums later The same money, still going out, long after the reason for it has changed. This is what we test for on the call.
Questions

The parts people get wrong

  • In the contract
  • Can change
  • Both

It is life insurance. A carrier issues it, underwrites it on your health, and its core job is paying a death benefit. It is not a security, not a brokerage account, and not registered with the SEC. It can accumulate cash value, credited by a formula tied to an index. That does not make it an investment account, and it should not take the place of one in your plan. Judge it first as insurance.

Two columns appear in every compliant illustration. The guaranteed column shows the carrier's contractual minimums: the death benefit while the policy stays funded and in force, the guaranteed minimum interest floor, the guaranteed minimum cap or participation rate, and the maximum charges the carrier may apply. The non-guaranteed column shows current charges and a hypothetical crediting rate. Only the guaranteed column is a promise. We read that column first, out loud, on the call.

The non-guaranteed column is not a forecast. It shows what happens only if every current assumption holds.

Yes. Caps, participation rates and spreads are declared by the carrier and can be lowered within the limits stated in the contract. Cost of insurance rates can be raised up to the guaranteed maximum in the policy. What you are contractually promised is the guaranteed minimum cap or rate and the guaranteed maximum charge, not today's numbers. Ask any agent to show you where those minimums and maximums sit in the contract.

Set by the carrier. May change after the policy is issued.

There is no single number. Required premium depends on your age, health class, death benefit, and how the policy is designed. Policies built for meaningful long-term cash value are commonly funded from roughly $250 to $1,000 or more per month, sustained for many years. Underfunding is the most common failure: charges keep coming out, cash value drains, and the policy can lapse. If the funding is not realistic for you, we will say so.

Both reduce the death benefit. A withdrawal permanently removes cash value and may be taxable above your cost basis. A loan accrues interest and stays as a lien against the policy until repaid or settled at death. If loan interest and policy charges outrun the cash value, the policy can lapse, and a lapse with a large outstanding loan can create taxable income on gains you never received in cash. Distributions are not automatically tax-free.

“Tax-free income” is a description of a strategy, not a feature of the policy.

The policy does not correct itself. If credited interest comes in below the illustrated assumption, or charges rise toward their guaranteed maximums, cash value grows more slowly than the illustration showed. The realistic outcomes are that you pay more premium, accept a lower death benefit, take smaller distributions, or the policy lapses earlier than planned. That is why we ask clients to request an in-force illustration every few years. An illustration is a projection under stated assumptions, not a forecast.

Request an in-force illustration every two to three years. It is free and it is the only way to see where you stand.

Term covers a set period, costs the least per dollar of death benefit, and builds no cash value. Whole life is permanent with guaranteed cash value, a fixed required premium, and non-guaranteed dividends. Indexed universal life is permanent with flexible premiums, and its cash value depends on non-guaranteed crediting and current charges. IUL puts more of the outcome on your side of the table. More flexibility also means more responsibility to fund it and monitor it.

A question that is not on this list? Call (833) 214-7788 and ask it.

If indexed universal life is not the right answer for you, the fastest way to find that out is to ask someone who is willing to say so.

See My Options
Speak With an Agent

Lines are staffed Mon–Fri, 9:00am–5:00pm ET.

Call (833) 214-7788

or send the assessment