LPLifePolicies Help

Privacy Policy

Effective date: February 3, 2026

This Privacy Policy explains how LifePolicies Help (“LifePolicies Help,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website, contact us, or use our services (collectively, the “Services”).

At a glance

What we collect: Information you provide (like name, phone, email), information about how you use the Services, and data from cookies and similar technologies.

Why we collect it: To provide quotes or assistance, communicate with you, improve the Services, prevent fraud, and comply with legal requirements.

When we share it: With service providers (like hosting and analytics), and—when applicable—with insurance carriers or licensed agents to help you explore coverage options.

Your choices: You can opt out of marketing communications and manage cookies through your browser settings (and, where available, our cookie preferences).

1. Information we collect

We collect information in three main ways: (a) information you provide, (b) information collected automatically when you use the Services, and (c) information from third parties.

A. Information you provide

  • Contact details (such as name, email address, phone number).
  • Details you submit through forms (such as ZIP code, desired coverage, and basic eligibility info).
  • Messages and content you send us (including chat, email, or call notes).
  • If you choose to apply for coverage through a carrier or licensed agent, you may be asked for additional information required for underwriting (such as health and lifestyle information).

B. Information collected automatically

  • Device and browser information (IP address, device identifiers, browser type, settings).
  • Usage data (pages viewed, links clicked, time spent, referring/exit pages).
  • Approximate location (derived from IP address).
  • Log data for troubleshooting, security, and fraud prevention.

C. Information from third parties

  • Service providers that help us run the Services (e.g., analytics, hosting, customer support tools).
  • Business partners, such as licensed agents or insurance carriers, when you request quotes or assistance.
  • Advertising partners (where used) to measure ad performance and show relevant ads, subject to your choices.

2. How we use information

We use information for the following business purposes:

  • Provide, operate, and improve the Services.
  • Respond to your requests, including quote requests and support inquiries.
  • Connect you with licensed agents or insurance carriers (where applicable) to explore coverage options.
  • Communicate with you about your account, requests, and updates.
  • Send marketing communications (you can opt out at any time).
  • Maintain security, prevent fraud, and debug issues.
  • Comply with legal obligations and enforce our policies.

We may also use aggregated or de-identified information for analytics and business planning.

3. How we share information

We may share information in the following situations:

Service providers

We share information with vendors that perform services on our behalf—such as hosting, analytics, customer support, communications tools, and security.

Licensed agents and insurance carriers

If you request assistance, quotes, or coverage options, we may share relevant information with licensed insurance agents and/or insurance carriers.

Legal, safety, and business transfers

  • To comply with law, legal process, or lawful government requests.
  • To protect our rights, users, and the public (including fraud prevention and security).
  • In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.

With your direction

We may share information when you ask us to or when you provide consent for a specific purpose.

4. Cookies & tracking technologies

We use cookies, pixels, and similar technologies to operate the Services, remember preferences, understand site usage, and improve performance.

  • Essential cookies help the site function.
  • Analytics cookies help us understand how the Services are used.
  • Advertising cookies (if used) help measure campaigns and may show relevant ads.

You can control cookies through your browser settings. If you disable cookies, some features may not work properly.

5. Communications & your choices

Email marketing: You can opt out by using the unsubscribe link in our emails.

Phone/SMS: If you provide a phone number, we may contact you regarding your request.

Do Not Track: Some browsers offer a “Do Not Track” setting. We do not currently respond to all DNT signals.

6. Data retention

We retain personal information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and maintain security.

7. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is completely secure.

8. Children’s privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9. State privacy rights

Depending on where you live, you may have rights regarding your personal information, such as the right to request access, correction, deletion, or information about sharing practices.

How to make a request

You can submit a request by contacting us using the information in the “Contact us” section below.

If you are an authorized agent making a request on someone’s behalf, we may require proof of authorization and verification of identity.

10. Changes to this policy

We may update this Privacy Policy from time to time. If we make changes, we will update the effective date at the top of this page.

11. Contact us

If you have questions about this Privacy Policy or our privacy practices, contact us:

Tip: Keep your phone number and email consistent across your site (footer, privacy policy, contact page, and forms).